Meet the People Behind Flyt

Three founders, one mission: We want to be the tech provider behind every coaching company so they can be their own coaching platform

Our Story Begins in Stockholm

In 2018, Flyt started from a shared frustration and a bold vision. After years of experiencing firsthand how administrative intensive coaching is and how much time it was stealing from coaches coaching, we decided to build the solution ourselves.

What makes us different? We never stopped coaching. For over a decade, we have continued to deliver executive coaching, group workshops and team coaching while expanding Flyt's capabilities. We didn't guess what coaches needed—we built solutions to problems we faced every single day.

The Founders

Three complementary perspectives, one unified vision

Grant Calder

Grant Calder

Co-Founder, CEO & Executive Coach

An American executive coach who made Stockholm his home in 2000, with over two decades of leadership development.

  • Coached 750+ leaders across 50+ countries
  • Head Coach at the Stockholm School of Economics
  • Drives the vision: "Empower people and organizations to realize their full potential"
Inca Whyte

Inca Whyte

Co-Founder, CTO & CFO

Inca brings the technical vision that transformed a coaching consultancy into an enterprise platform serving the world.

  • Lead Flyt's technical development from concept to reality
  • Manages operations and strategic compliance
  • Ensures every feature solves a real coaching workflow problem
Maximos Tzovaras

Maximos Tzovaras

Co-Founder, CCO

Maximos bridges the gap between big ideas and products people actually love to use, ensuring Flyt serves market needs.

  • Translates coaching workflows into intuitive product features
  • Maintains deep client relationships to guide Flyt's vision
  • Champions user experience that makes complexity invisible

Our Journey

From coaching consultancy to enterprise platform

2018

The Beginning

After managing coaching resources through multiple cloud providers, tracking billing in spreadsheets, and coordinating bookings via email, we searched the market for a better solution. When we couldn't find one, we built the first version of Flyt to reduce our own administrative burden

2020

From Internal Tool to Platform

We realized boutique coaching companies faced the same challenges we did. We transformed Flyt from an internal tool into a coaching platform with commercial-grade functionality and key integrations

2023

Enterprise Edition

Working closely with clients, we built a robust, secure system that meets enterprise requirements. Flyt became a white label, fully customizable platform that helps coaching structure scale and expand worldwide

The Future

We're focused on proving the impact of coaching. With a solid foundation in place, we're building infrastructure to digitize our clients' proven processes, deliver greater value through stakeholder reports and impact analytics, and empower coaches to compete with platforms offering commoditized coaching.

Become your own coaching platform

Schedule a personalized demo with our team and see how Flyt can elevate your coaching programs

What Drives Us

We are the infrastructure behind your coaching platform. You bring the expertise, we handle the tech.

Power to Premium Coaches

We level the playing field by giving premium coaching organizations the same data capabilities as large vendor platforms, while retaining your coaches, your brand and your way

Coach More, Administrate Less

Free coaches from administrative burden so they can focus on what matters most: transformative conversations and meaningful client relationships.

Prove the Impact of Coaching

Transform available data into compelling proof points that showcase the measurable value and transformative impact of your coaching programs.

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